ISBN: 978-1-57860-446-3
Find out how the fate of your B2B Company rests in the hands of relatively few people, and what you need to do about it.
The world for executives in Business to Business (B2B) companies is critically different from the world of their Business to Consumer (B2C) counterparts. All too often B2C strategies and tactics are applied to B2B companies, which leads to disappointing, even disastrous results. B2B requires a completely different playbook.
This book is an absolute necessity if:
In this groundbreaking book, Sean Geehan draws upon over 20 years of experience to outline the proven characteristics of successful B2B companies and the strategies they must adopt in order to survive and thrive. He and his team highlight case studies and research from market-leading companies such as Harris Broadcasting, Crown Partners, Henny Penny, Springer, AmerisourceBergen, Intesource, Oracle, and more to prove what practices succeed and why others fail.