Calvin Klein Beauty evokes the ultimate power of femininity and sophistication, while capturing the spirit of a woman who is beautiful from the inside out, with an aura that radiates. This is cleverly done with a new interpretation of a lily, a neo-lily. The neo-lily is the heart and soul of Calvin Klein beauty. A sophisticated flower that is the essence of femininity, the lily is also radiant and powerful. In 1968, Klein founded Calvin Klein Limited, a coat shop in the York Hotel in New York City, with $10,000. The first Calvin Klein collection was a line of "youthful, understated coats and dresses" featured at the New York City store, Bonwit Teller. In 1969, Klein appeared on the cover of Vogue magazine. By 1971, sportswear, classic blazers and lingerie were added to his women's collection. In 1973, he received his first Coty American Fashion Critics' Award for his 74-piece women’s wear collection. By 1977, annual revenues had increased to $30 million. Klein and Schwartz were making $4 million each. After the company signed licenses for cosmetics, jeans, and menswear, Klein's annual retail volume was estimated at $100 million. The Calvin Klein fragrance collection includes Beauty, Eternity, Obsession, Euphoria, Man, CK free, Contradiction and CK One.